As an international marketing translation specialist, Integro is unique in many ways. One of these is how heavily we focus on taking the right steps BEFORE translating anything. We believe that excellence is an ethos, and it needs to be built for your specific content type, there is no one size fits all answer. Our process is built around research, knowledge and clarity. The result is to consistently provide marketing teams with international marketing translations that radiate excellence and meet their objectives.
Integro has the skills and the right approach to open up international success for brands, through their digital marketing.
Keyword & Content Marketing Research
Keyword and content marketing research identifies the digital channels and search patterns that can get you in front of your target audience. Our team comprises search engine experts who can guide your marketing team through the search landscape for your product, in the market you are targeting. We’ll help you to analyse any risks, opportunities and also to appreciate how the online space is currently being handled by your competitors. This gives you immediate insight into who is leading, what is working and how the average consumer engages with the players in your industry. This also plays a very important role in informing language choices and terminology planning. In today’s search engine driven world, digital content translation can only ever be effective if it is informed and guided by in-country in-depth Search Trend analysis by native experts.
Onboarding & Knowledge Transfer
Onboarding and knowledge transfer processes are an essential component of working successfully with a translation team. Our onboarding process with give us a complete understanding of your business, your values, your strengths, which will set us up to really elevate your brand translations. You’re not the same as your rivals. You have a story and you have USPs and strengths that have brought you the success you currently enjoy. We want to make you stand out, and ensure that your domestic strengths are turned into international strengths. Our process has been developed over a decade of working with international brands and over the course of a Q & A session with your team, we can quickly get to the heart of what you’re looking to achieve, what useful assets you already have and how we can work together to make the process a success for your brand.